Influencer group buying is a method where an influencer with a social media presence promotes a specific product, offering it to their followers at a special price or with exclusive benefits for a limited time. The influencer shares the advantages or personal experiences of using the product, encouraging their followers to purchase it. During the group buying period, followers can buy the product at a discounted price through a provided link. This approach benefits both businesses by increasing product exposure and consumers by offering them lower prices.